Advertisement Cleanup Activity
www.youtube.com/watch?v=GQb_Q8WRL_g
Answer the following questions:
1) Ad Recognition
a) Who is responsible for the ad?
b) What are they trying to say or suggest about the product?
c) What are they trying to get you to buy, do, and think with the commercial?
2) List the ad techniques that you see in the commercial. Provide an example for each.
3) Which of the three target markets is the commercial connected to. Explain your answer with an example from the commercial.
Ad Techniques
Association: Using images (like a
cartoon character or the American flag),
in the hope you’ll transfer your good
feelings about the image to the product.
Call to action: Telling you what to do--
“Buy today!” or “Vote now”—removes
all doubt about next steps.
Claim: Informing you about how the
product works or helps you.
Games and activities: Putting a
commercial into the form of a game
can be a fun way for you to get to know
more about a product and spend more
time with it.
Humour: Using ads that make you
laugh can catch your attention and be
memorable.
Hype: Using words like amazing and
incredible make products seem really
exciting.
Must-have: Suggesting that you must have
the product to be happy, popular, or satisfied.
Fear: Using a product to solve something
you worry about, like bad breath.
Prizes, sweepstakes, and gifts: Using a
chance to win a prize to attract attention.
Repetition: Repeating a message or idea
so you remember it.
Sales and price: Showing or announcing
a discounted price can make a product
look better.
Sense appeal: Using images and sounds
to appeal to your senses: sight, touch,
taste, etc.
Special ingredients: Promoting a
special ingredient may make you think
the product works better than others.
Testimonials and endorsements:
Featuring someone, like a celebrity,
saying how the product worked for them
can be convincing.
Answer the following questions:
1) Ad Recognition
a) Who is responsible for the ad?
b) What are they trying to say or suggest about the product?
c) What are they trying to get you to buy, do, and think with the commercial?
2) List the ad techniques that you see in the commercial. Provide an example for each.
3) Which of the three target markets is the commercial connected to. Explain your answer with an example from the commercial.
Ad Techniques
Association: Using images (like a
cartoon character or the American flag),
in the hope you’ll transfer your good
feelings about the image to the product.
Call to action: Telling you what to do--
“Buy today!” or “Vote now”—removes
all doubt about next steps.
Claim: Informing you about how the
product works or helps you.
Games and activities: Putting a
commercial into the form of a game
can be a fun way for you to get to know
more about a product and spend more
time with it.
Humour: Using ads that make you
laugh can catch your attention and be
memorable.
Hype: Using words like amazing and
incredible make products seem really
exciting.
Must-have: Suggesting that you must have
the product to be happy, popular, or satisfied.
Fear: Using a product to solve something
you worry about, like bad breath.
Prizes, sweepstakes, and gifts: Using a
chance to win a prize to attract attention.
Repetition: Repeating a message or idea
so you remember it.
Sales and price: Showing or announcing
a discounted price can make a product
look better.
Sense appeal: Using images and sounds
to appeal to your senses: sight, touch,
taste, etc.
Special ingredients: Promoting a
special ingredient may make you think
the product works better than others.
Testimonials and endorsements:
Featuring someone, like a celebrity,
saying how the product worked for them
can be convincing.